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C'est la vie/ Every opinion stated is mine unless stated otherwise// linnaamanda.carrd.co //

These posters were made and submitted for my 2017 copywriting class.


Commercial Advertisement




            This advertisement is for a new fragrance product; from a brand namely In Bloom, with the headline ‘Touch Me,’ and with the the tagline ‘Touch It, Smell It, Own It.’ There are some theories of copywriting from different authors that were applied in some aspects of the advertisement, such as Andy Maslen and Joseph Sugarman.
            The major concept of this advertisement is taken from Sugarman’s theory of psychological triggers about feeling of involvement or ownership. Rather than making the potential customer imagine the product in their minds, the advertisement ask them to directly touch and smell the fragrance by using the headline ‘Touch Me’ so they can literally smell it after touching the ad. As Sugarman observes, “In your copywriting, let your readers take a stroll down a path with you or let them smell the fragrance through your nose or let them experience some of the emotions you are feeling by forming a mental picture from your description.” Rather than using description, this ad directly and literally introduce the product by using images and taglines which will be explained in the next paragraph.
            Other theory that is applied is Maslen’s theory of layout, graphic, and typefaces. This ad relies on a significant graphic, since its purpose is to sell the smell of a flower. The actual graphic quality is high enough, as advised by Maslen, but somehow there is a slight difference in the printed version and the digital version (photo attached). Maslen’s theory of type font is also applied on the ad. The branding and taglines are using Sans Serif, and the little subheading is in italic. According to Maslen, the headline is better in Sans Serif, but because of personal aesthetic view, the headline is written in Serif to highlight the product’s feminine feel rather than in Sans Serif that would make it more rigid. The headline was applied based on the theory from a video that is shown in the class that talks about some types of headline. Because the purpose of the ad is to make the customer directly smell the fragrance, command type of headline and tagline are used.
            The last concept of this advertisement is giving a discount by using Maslen’s theory of greed in psychological trigger. The ad offers a 50% discount for minimum two purchases to make it seem cheaper.



Public Service Announcement (PSA)




            The theme of this public service announcement is suicide hotline prevention. The announcement relies only on headline without any visual imagery. Some theories from Maslen is applied in the ad.
            Maslen’s theory of headline is the major concept of this ad. Sans Serif is used in all of the words. To differentiate the headline (main heading), tagline (sub-heading), and other sub-section head, Maslen’s theory of point sizes, along with color-combination is applied. The main heading is written in the biggest sizes and the rest of sub-headings follow in smaller sizes with small differences. Color combination is used to make the reader easier to read with priorities. The strongest the color, the more important the word is. Starting from red, to black, and finally to shades of grey and white.
            The last concept is the use of question type and command type heading. The headline uses a simple questioning word “Tired?” to attract the viewer emotionally. In the sub-heading, sentences like “of feeling worthless” and etc. is used to show the viewer that this NGO can relate to the emotions that they feel, as to gain trust. The last sub-heading is in command type of a sentence saying “Talk to us, we’ll be listening.” The question heading that leads to command subheading is used as a way to give resolution to a problem.
            

This whole research proposal was one of many topics I wanted to discuss for my final paper. In the end, for some reasons I didn't go with it so enjoy reading this "failed proposal."
1.      Introduction
1.1.           Background
Visual representation in a movie contains meaning and could not be set aside. Aspects such setting, character, plot, themes make movie as a whole, and it can be analyzed further in literature field of study, specifically film studies. In movies, one of the details that speak to the viewers is color, as Gibbs (2002) states that color is an important expressive element for film-makers, and is often mobilized by means of costume, which has the advantage of a direct association with a particular character. It might equally, however, be a feature of the lighting, the set decoration, or particular props. Bellantoni (2005) also mentions that colors indeed have their own language, which can visually help define a character arc or layer a story. As one tool for the director to speak to the viewers, color, in many cases can be used as an effective means of enforcing an underlying message (Wright, 2004). The study of color in a film itself is under the terms of Mise-en-scène in Film Studies.  Thus, Gibbs (2005) includes color to discuss in terms of film’s visual style together with lighting, costume, décor, properties, and actors as a part of Mise-en-scène’s elements.
Some movies are presented according to its genre and themes, and color can be a distinguishable feature of a movie, as seen on “Sin City’s” significant use of red. Three directors, Frank Miller, Robert Rodriguez, and Quentin Tarantino released an anthology of a crime movie entitled “Sin City in 2005”. The whole story of the movie represented visually by only few shades of color, or color tone in film studies, which are black and white color spectrums with some hints of bright tone such as red, yellow, and green. Out of the vibrant colors used, red is the most remarkable and prominent one. The themes brought in the movie are crime, violence, and sex and some researchers believe that each color symbolizes something. Stokes (2011) has observed this symbolism in her research paper with the title “Sin City: An Object Lesson in Colour” in general. She selected some scenes that is considered as important and scrutinized the colors’ details. This research will focus on only the color of red and according to psychological studies, the color of red are closely related to physical courage, strength, aggression, visual impact, and any other adjectives related to energy (Wright, 2004). With the duration of 2h and 27m with changing scenes and settings, the color of red is mostly used as highlighter of the movies’ properties and sets. The color of red that is put on some items in the movie may work as a tool for the director to emphasize or develop its plot or theme as a crime movie, as Bellantoni (2005) claims that red can activate whatever latent passions you might bring to the table, or to the movie. Red is power, but red doesn’t come with a moral imperative. With that theory, the contrast color tone of the scenes emphasized by the directors may indeed imply any further meanings of the directors’ ideas or even ideology in presenting the story.
Thus, this paper will observe and analyze the use of color, specifically red, throughout the scenes and whether it contributes to the story, plot, and themes of “Sin City”. The research will be based on theories of Mise-en-scène by (White & Corrigan (2004) and how the use of color affects its movie by Bellantoni (2005). Using qualitative research design and visual research methods, the study will include analysis of the color usage and placement in the scenes, discussion on whether its usage represents or affects anything in terms of its elements of Mise-en-scène, and further analysis of the color red contribution or effect to the development of the plot and theme.

1.2.           Purposes of Research
Thus, this paper will observe and analyze the use of color, specifically red, throughout the scenes and whether it contributes to the story, plot, and themes of “Sin City”. This paper aims to see how the color of red is used throughout the scenes in the movie, as a highlighter for some items in contrast to the black, grey, and white color tone of the movie. Furthermore, researcher hopes to expose the reasons of its significant use by seeing how the color of red contributes to the theme and plot. In terms of its topic, this study about the significant use of color red in the movie “Sin City” is expected to be a contribution to literature and art field of studies.

1.3.           Statements of Problems
In regard to the importance of color in a movie, researcher considered the phenomena as a topic that can be scrutinize further.
1.      How is the color of red being used in the movie scenes?
2.      Why the color of red is being used significantly amidst the color tone of black and white in this movie?
3.      How does the use of color red contribute to the plot and theme?

1.4.           Clarification of terms
This paper uses the title of “A Mise En Scène Analysis of The Use of Color Red in The Film “Sin City.” In this section, terms and words that are used including Mise en scène, color red, film, and “Sin City” will be given explanation and clarification.
Mise en scène as listed in Oxford Dictionary is defined as the arrangement of the scenery, props, etc.  on the stage of a theatrical production or on the set of a film(English). As for the origin of the word itself, the term derives from French which has literal meaning for ‘putting on stage’ (Oxford Dictionary). Lathrop and Sutton (2008) refer Mise en scène to all the visual elements of a theatrical production within the space provided by the stage itself.
Color as defined literally by Oxford Dictionary is the property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light. In this case, color in terms of literature as explained by Gibbs (2002) specifically in film studies, is an important expressive element for film-makers, and is often mobilized by means of costume, which has the advantage of a direct association with a particular character. It might equally, however, be a feature of the lighting, the set decoration, or particular props. The red itself can be defined as a color at the end of the spectrum next to orange and opposite violet, as of blood, fire, or rubies (Oxford Dictionary).
Film, defined by Oxford Dictionary, is a story or event recorded by a camera as a set of moving images and shown in a cinema or on television. To avoid any misconception, film is as the same as movie, as Dick (2005) states that whether we use the word “movie” or “cinema”, we are discussing the same “spoke” of the umbrella term “film.”
“Sin City” is a movie directed by Frank Miller, Robert Rodriguez, and Quentin Tarantino as the first of “Sin City” anthology which was released in 2005. The duration of the movie is 2h 27m and the genre of the film is Neo-Noir Crime Thriller (IMDb).



2.      Review of Related Literature
2.1.           Mise en scène 
In film studies, every element that is inside and even outside a movie is being scrutinized and it has been studied under the term of Mise en scène. Every detail that is shown in each frame of a movie is important, and those little details are the elements of Mise en scène.
As a media of expression, movie has been a way for directors to execute his ideas visually. Those ideas contain ideological meanings and it is spread to many elements of the movie. A director can put his thought into pieces which believed to be one way to reach the audience directly and indirectly. Bordwell & Thompson (2008) states that, film scholars use the term to signify the director's control over what appears in the film frame. The filmmaker may control setting in many ways. One way is to select an already existing locale in which to stage the action, a practice stretching back to the earliest films. The overall design of a setting can shape how we understand story action. In the course of a narrative, a prop may become a motif. Through a movie, a director communicates to the audience, making it important for her/him to cautiously put everything into the frame. Gibbs (2002) mentions that Mise-en-scène talks about framing, camera movement, the particular lens employed and other photographic decisions. Mise-en-scène therefore encompasses both what the audience can see, and the way in which we are invited to see it, thus it refers to many of the major elements of communication in the cinema, and the combinations through which they operate expressively (Gibbs, 2002). Its importance is further emphasized by White & Corrigan (2004) by providing real life mise-en-scene example. As they further explain, Mise-en-scène surrounds us every day, and it can be seen from such general things like a town’s architecture as a public Mise-en-scène, and a bedroom’s decoration as a private Mise-en-scène. Bordwell and Thompson (2008) also points out that many of our most sharply etched memories of the cinema turn out to center on mise-en-scene, because what we tend to remember a movie by its vivid visual impression, aside from its story.
The elements of mise-en scene, as suggested by White & Corrigan (2004), contains the scenic elements of a movie, including actors, lighting, sets and settings, costumes, make-up, and other features of the image that exist independent of the camera and the processes of filming and editing. Gibbs (2002) further elaborates the elements into lighting, costume, color, properties, décor, action and performance, space, the position of the camera, framing, showing how many variables interacted and connected to make a single frame. But, according to many studies, its elements can be seen by five big points which are lighting, costumes and make up, properties and decoration, actor and performance, color.
In his book, Gibbs (2002) mentions that the organization of light, actors and camera makes possible a series of suggestive readings. The three is functional to create a dramatic atmosphere of a situation, or even the plot itself. How a character moves through light or how the lightning on the character changes within a single mise en scene can signal important information about the character and story (White & Corrigan, 2004). In terms of costume and make up, movies can sometimes become iconic because of its characters’ clothes and overall look, or the way the character dress may hints information that can lead to audiences’ interpretation. It is pointed out by White & Corrigan (2004) that how actors are costumed and made up can play a central part in a film as well, describing tensions and changes in the character and the story. Lathrop and Sutton (2008) also reveal that costume can imply, too, psychological disposition of characters. As for makeup, it can be a tool for the actor to emphasize an emotions or expressions (White & Corrigan, 2004). Another element is properties and decorations where White & Corrigan (2004) studied that properties acquire special significance when they are used to express characters’ thoughts and feelings. Gibbs (2002) studied that the arrangement of everything that is put into a room or anything shown in a frame may give important message. As the one who frequently shown in the frame, the performance of actors in a movie is also relevant, even White & Corrigan (2004) argue that actor who embodies and performs fa film character through gestures and movements is at the center most of Mise-en-scène. As for the performance, it describes the actors’ use of language, physical expression, and gesture to bring a character to life and to communicate important dimensions of that character to the audience. Because characters help us see and understand the action and world of film and because performance is an interpretation of that character by an actor, many films are made or broken by an actor’s performance, as proposed by White & Corrigan (2004). In this element, Lathrop and Sutton (2008) added figure expression in which refers to the facial expressions and the posture of an actor, whereas figure movement refers to all other actions of the actor, including gestures. The last element, color, will be further elaborated on the next section.


2.2.           The Function of Color in Movie
As one element under Mise-en-scène, like any other elements, color also plays an important role. Gibbs (2002) states that color is an important expressive element for film-makers, and is often mobilized by means of costume, which has the advantage of a direct association with a particular character. It might equally, however, be a feature of the lighting, the set decoration, or particular props. Bellantoni (2005) further agrees in which colors indeed have their own language, which can visually help define a character arc or layer a story. When the filmmaker uses color to create parallels among elements of setting, a color motif may become associated with several props (Bordwell & Thompson, 2008). Color can also be a tool for symbolism, Stokes (2011) has observed this symbolism in her research paper where states, colors used in movies are highly symbolic, and both emphasize the symbolism inherent in the film’s genre as well as provide associations with ‘real’ life for the viewer.
Another perspective of color has been studied by Magrin-Chagnolleau (2013) where he proposes that color and light go closely together. Colors are the components of light. So anything that generates light or reflects it or let it go through has an impact on what is seen and on the colors of the scene. But on his paper, he further reveals that in film, every choice relative to the set, props, and costumes also has an impact on the general color perception. And in the end, it is the combination of the two (the elements on stage and the lighting) that provides the audience with an emotional experience, partly impacted by the color perception.
Color in movies then considered as an important element of a movie, as Costa (2011) studies that the use of color in cinema involves explanations and associations at three different levels. She mentions the physical level as the first one, in the way that color can affect the viewer giving him/her a more or less pleasing feeling. The second level is the psychological, because color can stimulate psychological responses. The aesthetic is mentioned as the third level, because colors can be chosen selectively according to the effect they can produce, considering their balance, proportion and composition within the film.
It is found that color in movie affects the psychological aspect of its viewers. Science has always recognized the link between color and mood/behavior and there is a large body of scientific research into it (Wright, 2004). Regarding to the idea that color is subjective, she argues that response (of colors) is subjective but, when the study of color harmony is combined with the science of psychology, reactions can be predicted with startling accuracy. In the paper, she further explained that originally color’s psychology and symbolism are two different thing. Historically, what is often described as color psychology is actually color symbolism – the conscious associations that we are conditioned to make. These associations often coincide with color psychology but they are by no means the same thing. She gives example of the color red that can be symbolized as blood and associated with war, but psychologically can trigger aggression. Thus, in film, as stated by Costa (2011), the colors used can be the combination of both, and it is a matter of the director’s intention. Color is one of the elements rarely recognized by the audience as manipulating them, and this subliminal quality can be magic in the director’s hands—or not (Bellantoni, 2005).

2.3.           Red in Movie
Bellantoni (2005) claims that red can activate your libido, or make you aggressive, anxious, or compulsive, and in fact, red can activate whatever latent passions you might bring to the table, or to the movie. He demonstrates that even shades of a color can affect someone differently. Whereas bright red tends to be cold and he believes it can raise heart rate and anxiety level, red darkened to burgundy reads as mature, regal, and elegant. When a color becomes darker, it reads as “heavier.” Heavier, in turn, is perceived as more serious.
Bellantoni (2005) further elaborates his studies of red into six characteristics under the consideration that the characteristics were selected because the emotional associations repeated themselves over and over again in his movie research. But, he also mentions that the characteristics are simply examples of how a color can be used, and may not applicable to certain cases. According to what he have studied, red often associated to these emotions: powerful, lusty, defiant, anxious, angry, romantic. In Powerful Red, this color, above all, is dominant and signals power. Cold red or bright red is perfect for power, as it signals energy. For Lusty Red, warmer reds are more orange influenced but can run from the color of poppies to the color of pimentos. They’re the ones that really raise your temperature, pulse rate, and blood pressure. They can inspire love or lust—emotions that are passionate, sometimes compulsive and intense. This kind of red can be very significant and impactful when a minimal use of color can clue us in to how the characters will behave within a given environment. Consequently, when a hotter or more intense color appears, our senses respond accordingly. In terms of Defiant Red, the color not only speaks sexy but it also signals danger, rage, torment, and courage as well. With this type of red, Bellantoni (2005) suggests that mostly people see red differently on different gender. On women, people perceive it as sexy, but it becomes heroic on men. Anxious Red, as the next characteristic, describe that red sometimes is such a visceral presence in movie that makes the audiences have no choice but to become reactive. It becomes the guide to a twisting journey through emotions we can’t anticipate because their causes are often unseen. Red can guides the viewers viscerally through the movie and kept their anxiety level vibrating just beneath the surface. When the viewers are kept being exposed to red continuously and frequently, they are visually held hostage and kept in a state of panic throughout the movie. Not only is red her high-octane visual fuel, the color also keeps anxiety level at the bursting point, and it is agitating the viewers. In the sixth emotion, Angry Red, Red’s association with blood extends to association with both pain and healing. Red is associated with all “hot” emotions (e.g., aggression, lust, or anxiety), but it is more than that. If a movie uses neutral colors, and suddenly uses red, it can gives a huge impact, it has a primal force. The threat of red’s violence is always near, sometimes only suggested. He eventually suggests that in terms of Romantic Red, rose is often associated with romance, and Bellantoni (2005) believes that rose is a color that inspires romance. Actually, it is more like a color of a memory of a romance. In romance, red signals energy, passion, but also pain and suppressed emotions.
In terms of psychological effect, the color of red are closely related to physical courage, strength, aggression, visual impact, and any other adjectives related to energy (Wright, 2004). As Wright (2004) further speculates, that red is powerful because it is the longest wavelength of all color. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our eyes’ attention first. That is why the effect is physical by stimulating and raising heart rate of anyone who sees it. Red is strong, and very basic. She supports the view that pure red is the simplest color, with no subtlety. It is stimulating and lively, very friendly, and at the same time, it can be perceived as demanding and aggressive. Thus, she divided the effect of red into positive and negative, such as energy/excitement versus aggression.




3.      Research Methodology
3.1.           Research Design
The paper will use qualitative research design, because this paper aims to analyze the use of color in movie scenes by collecting, analyzing, and reporting the visual data to get the findings. Specifically, this paper will use visual method in qualitative research, and this design will help the researcher to identify the details of red that is being used in the scenes throughout the movie. In regard to this, Rose (2013) states that visual research methods are methods which use visual materials of some kind as part of the process of generating evidence in order to explore research questions. These methods are diverse, and their diversity inheres in both the sorts of visual materials they work with, and in the procedures to which those materials are subjected.

3.2.           Data Collection
The main data of this paper will be obtained from a movie entitled “Sin City” (2005) directed by Frank Miller, Robert Rodriguez, and Quentin Tarantino with the genre of Neo-Noir Crime. The duration of the movie is two hours and 27 minutes, but the data will be taken from some scenes of the movie that contain anything colored red.
The data for this research will be taken from researcher’s note of visual observation of the scenes. As an analysis of Mise en scène, which studies about everything that is being put into the frame, screenshotting the scenes into the form of still images is considered appropriate to make the analysis easier. Therefore, the data will be in the form of photos of the scenes’ that contain anything colored red.

3.3.           Data Analysis
Using visual research methods, researcher will analyze the data according to Wells (N. D.) three steps of visual analysis; describe, respond, analyze.
The research will begin with researcher describing the screenshotted shots that has the color red in it as a transcript. Then, the described shots that has any red items or things will be responded and analyzed by the researcher with the theories from White & Corrigan (2004) about Mise en scène and Bellantoni (2005) about the meaning of color that is used in movie scenes .



3.4.           References
Arnheim, R.  (1957). Film as art. Retrieved from http://www.en.adambrothanek.com/wp-content/uploads/2014/09/Arnheim_Rudolf_Film_as_Art1.pdf
Bellantoni, P. (2005). If it’s purple, someone’s gonna die: The power of color in visual storytelling. Retrieved from https://designvisualuff.files.wordpress.com/2011/07/if-its-purple-someones-gonna-diethe-power-of-color-in-visual-storytelling-2005.pdf
Bordwell, D. & Thompson, K. (2008). Film art an introduction: Eight edition. Retrieved from http://senn-academyhs.enschool.org/ourpages/auto/2016/8/21/49329179/Film%20Art_An%20Introduction_Bordwell_8th%20Pt1.pdf
Colour. (2017). In Oxford Online Dictionary. Retrieved from https://en.oxforddictionaries.com/definition/colour
Costa, M. H. B. V. (2011). Color in films: Critical overview. Journal of Film, 6(1). Retrieved from file:///D:/741-1043-1-PB.pdf
Dick, B. F. (2005). Anatomy of film: Third edition. Retrieved from http://moviesarecandy.pbworks.com/f/Anatomy+of+Film.pdf
Film. (2017). In Oxford Online Dictionary. Retrieved from https://en.oxforddictionaries.com/definition/film
Gibbs, J. (2002). Mise-en-scene: Film style and interpretation. Retrieved from http://core.roehampton.ac.uk/repository2/content2/subs/d.steedman/d.steedman2075/Gibbs%20(2002)%20The%20elements%20of%20mise-en-scene.pdf
IMDb. (2017). Sin city (2005). Retrieved from http://www.imdb.com/title/tt0401792/
Lathrop, G. & Sutton, D. O. (2008). Elements of Mise-en-scène. Retrieved from http://www.proseproductionsink.com/1102_Licata_Elements_of_Mise-en-scene_modified.pdf  
Magrin-Chagnolleau, I. (2013). The use of color in theatre and film. Retrieved from http://www.institut-acte.cnrs.fr/espas/files/2013/12/THE-USE-OF-COLOR-IN-THEATER-AND-FILM.pdf
Mise-en-scène. In Oxford Online Dictionary. Retrieved from https://en.oxforddictionaries.com/definition/mise_en_scene
Morton, J. (1997). A guide to color symbolism. Retrieved from http://1.droppdf.com/files/1Z5pI/morton-colorcom-color-symbolism.pdf
Red. (2017). In Oxford Online Dictionary. Retrieved from https://en.oxforddictionaries.com/definition/red
Rose, G. (2013). The sociological review: On the relation between ‘visual research methods’ and contemporary visual culture. Retrieved from https://mediaresearchmethods.files.wordpress.com/2013/04/rose-visual.pdf
Stokes, K. (2011). Sin City: An object lesson in colour. Retrieved from https://tasa.org.au/wp-content/uploads/2011/05/Stokes-Karin-Session-78-PDF.pdf
Wei, C. U., Dimitrova, N., & Chang, S-F. (2004). Color-mood analysis of films based on syntactic and psychological models. Retrieved from http://www.ee.columbia.edu/ln/dvmm/publications/04/ICMEjune04_nelson.pdf
Wells, J. (N. D.) University writing center: Visual analysis 101 [PPT]. Retrieved from https://www.uab.edu/writingcenter/images/docs/Visual%2520Analysis%2520Presentation.ppt
White, P. & Corrigan, T. (2004). Film experience: An introduction. Boston: Bedford/St. Martins. Retrieved from https://lhsfilmlit.wikispaces.com/file/view/Textbook+-+Mise+en+Scene.pdf
Wright, A. (2004). Color psychology (the “colour affects” system). Retrieved from http://micco.se/wp-content/uploads/2010/05/Micco-Groenholm-on-Color-Affects-System.pdf



This essay was written for Comparative Literature Class back in 2017.
Self-validation is one of many things that human seek in life, and the society plays an important part in it. To make someone feels like they are worthless or worthy as a human being, the society took a major role in validating someone’s worthiness. An important thing to notice is that the society is based on the patriarchal system, pushing women to the side of the society. The society’s patriarchal system constructs our life in every way possible, even in the way how one should feel about themselves, especially women. This case can be found in two popular songs entitled “Milkshake” by Kelis and “If You Seek Amy” by Britney Spears. Both of the songs have similarities and differences that depict how having sex appeal is one way to validate a woman’s worth.
            It is a fact that two of the songs are sung by two female singer; Britney Spears and Kelis, but it is also worth noting that despite the fact that both female sung those two pop songs, all of the work was done by a group of male. The composer and writer of “If You Seek Amy” are Alexander Erik Kronlund, Martin Sandberg, Savan Kotecha, Johan Karl Schuster who are all men. The same with the first song, “Milkshake” is composed and written by men; Pharell Williams and Chad Hugo. Thus, the female singers in two of the songs carry the perspective of men even if the songs are purposely served for females to express their sex appeal from their own point of view.
            Another significant similarity of the two songs is that both are famous for its sex appeal that the singers “sell.” In terms of lyrics, both songs are quite implicit in expressing the sexual meanings. In “Milkshake” explicit words could not be found, but the word “milkshake” as seen in the lyrics “My milkshake brings all the boys to the yard,” suggests another meaning which is “female breast.” The suggested meaning is further highlighted by the lyrics saying “The thing that makes me what the guys go crazy for.” If it is intended only for the literal meaning, the audience would not only be ‘boys’, but also and most preferably children. Rather than having double meaning, “If U Seek Amy” plays on its acronym to express the sexual suggestion. The lyric of the chorus goes “Love me, hate me/ Say what you want about me/ But all of the boys and all of the girls/ Are begging to if you seek Amy,” but the last line shows an incorrect use of grammar. If we identify the last line, there is a suggestion that it uses sound play to express the sexual meaning; ‘If You Seek Amy’ would sound as ‘F-U-C-K-M-E,’ which also resulting in the correct use of grammar. Although the lyrics are implicit, the music videos of both songs are visually explicit. One thing that both music videos have in common is that the singer, while singing and dancing, is being surrounded by boys swooning over her. In the video, the song “Milkshake” is visualized by a female who is jiggling her body, especially the breast and bottom to attract the boys around them. Here, the visualization justifies the sexual meaning of the song itself. Meanwhile, in “If You Seek Amy” video, the singer sings and dances with a lot of people (female and mostly male) with clothes that accentuate their sexual body parts. Another convincing visual aspect that emphasizes the sexual meaning is the fake news in the beginning of the video saying that “Britney Spears song lyrics spell out obscenity in disguise,” which may refer to the suggestion of the sexual acronym of the title itself.
            Sexual expressions could lead to many things, but rather than seeking to have a sexual experience, the two songs seem to express their sexual appeal as a  way for self-validation. It is important to pinpoint the system of patriarchy that works in the society, since the two songs seem to seek the approval of male for female’s worth. We can see some examples as a comparison; the society often tells female to look good only for men to like them rather than for themselves to be comfortable in their own skin, if a woman is successful and smart but does not have a boyfriend then she is still considered not attractive enough. In other words, without men’s approval of a woman’s beauty or outer appearance, a woman is still not valid. In this case, the same thing is happening; a female is only sexy or attractive sexually if lots of boys are into her. Even in the song “Milkshake,” as seen in the lines “My milkshake brings all the boys to the yard/ And they're like/ It's better than yours/ Damn right / It's better than yours/I can teach you/But I have to charge,” the popular female tries to teach other female to get the boys’ attention by having a “good milkshake”. It suggests that the boys look down on other woman just because that the other girl has a better “milkshake”, as if it is the only important thing of a woman. This may be resulting to the lack of the woman’s self-validation where she feels that she is not good enough as a female just because her “milkshake is not that good”. In comparison, “If You Seek Amy” does not seek the approval of men only, but both men and women as stated in the lyrics “Love me, hate me/ Say what you want about me/ But all of the boys and all of the girls/ Are begging to if you seek Amy.” This song is rather wide in terms of sexuality than the first one, suggesting that her sexual appeal is not only targeted for men but for everyone. Here, the self-validation of the sexual appeal also comes from other people but without the needs to distinguish and compare themselves to other people in any way. Still, if we take a look at the music video, it may suggest what kind of a woman the society would find sexually appealing.
In conclusion, “Milkshake” by Kelis and “If You Seek Amy” by Britney Spears share some similarities and also differences that can be seen in many aspects of the songs. Despite the fact that the two songs are sung by female vocalists, the male perspective behind it constructs the way how female should feel about themselves. The expression of sexual appeal of female becomes the theme of both of the song, and it is something that says a lot about how the society sees women’s worth. The society tends to validate women from their sexual appeal or other outer appearance, making it seems that the only important thing a woman can do is to impress other people physically, especially men. Ironically, it is also need to be remembered that if a female is sexually attractive, sometimes the society will also sees her as “cheap”. Thus, however and whatever woman do, the society seems to validate a woman’s worth by only seeing what they think they see.

Reference(s):
Kelis – milkshake lyrics. (2017). Retrieved from https://www.azlyrics.com/lyrics/kelis/milkshake.html
Britney spears – if you seek amy lyrics.(2017). Retrieved from https://www.azlyrics.com/lyrics/britney-spears/if-you-seek-amy.html




This writing was written in 2016 for Exploring Poetry Class.


Have you been stranded in the middle,
On your knees, as if begging (for the right to stay)?
Have you been lost, and if you have been lost,
have you been found?
What is that one urge that keeps you up at night?
And do you like it when you’re up so late?
What makes the hair on the back of your neck stand?
And when they stand, do you think they need a reason?
Do you think you have it in you to say something good in words?
And if you do, do you think you would ever say them out loud?
Have you been breathing?
Are your lungs full?
(Full of shame, full of guilt, full of hope)
Have you found life in your dark room?
Or have you discovered some secret glee in pain?
Do you wish to get out?
And will your choice change if you know I am standing outside?
What if I am standing outside and waiting?
What if I am standing outside and not?
source: https://www.instagram.com/akifkichloo/


            I see poetry as a friend, a friend who knows me so well they know exactly what I feel and put it into words. That is the reason why, regardless of tons of poems had written and published, there are only a few that can truly speak to our soul. In this case, the poem above speaks to me in some ways; through its sound, meanings, repetition, and figurative language, which will be elaborated in this essay.
            In terms of sounds, which talks about rhymes and rhythms, there are only a few of them. Words like word and loud rhymes, but I could only find those two. This is the same with rhyme, I still could not understand how to find one, so I could not find any. But, there is something about the “sound” of this poem that enchants me, it is the questions; which will be elaborated later. When I read it, I feel like the poem is a persona (a sound) that knows my deepest emotion and ask me about it.
            Another thing that I love from this poem is the meaning. He, the poet, uses denotative meanings throughout the poem, and I relate the words with my own perspective. When he says “lost”, I take it as “the confusion in life”. When he says “found”, I take it as “I finally know my place in this world” or “I know what I should do” and “I know what I want to”. When he says “Have you been breathing?”, I take it connotatively and denotatively. But after that, he spoils the connotative meanings explicitly; “Full of shame, full of guilt, full of hope”. He takes me on an emotional ride, and I like it.
            The only thing that is being repeated in this poem is the questions. Even though there is no repetition of words, the repetitive questions is also charming, like I have mentioned in the second paragraph. The use of questions in this poem feels really intimate to me; like a friend who validates that my emotions are real and valid. I love how the persona pushed me to the end, to feel my emotions deeply, to question it, and ponder about it. Honestly, that is what I love the most about this poem; how it feels like a good friend who calms you when you feel like being left alone in a storm. To be more exact, the questions help me realize things, just like how we are being asked by a psychiatrist or psychologist, it makes me calm.
            Regarding to the figurative language, which is one of the most popular character of a poem, it is nowhere to be found. I think it is a personal preference to use figurative languages, because even though there is no figurative language, the poem still successfully speaks to me intimately. Though, there is one personification; “What makes the hair on the back of your neck stand? And when they stand, do you think they need a reason?” But, I see this as a personification that we use in daily words, so it doesn’t gives off extra dramatic feeling.
            Overall, this poem speaks to me because of the repetitive questions and the use of denotative words. Apparently, regardless of how a poem should be (according to its features), what matters in a poem is how it conveys a piece of yourself, emotions that both you and the poem have inside. That is how the poem recognizes my soul and draws me in, and I believe that it is a matter of every individual’s interpretation.
           





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